Virtual Ice Cream: Magnum Launches New AR Platform

Magnum unveils the first-ever, one of its kind – Magnum Playground – an augmented reality (AR) experience that brings the playfulness of the new Magnum Cookies and Cream to life, with a range of virtual activities to spark joy.

Magnum welcomes pleasure seekers to virtually immerse in the Magnum Playground, a specially-designed AR portal that aims to inspire joy, passion, and a sense of wonder with a range of activities and rewards.

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“At Magnum, we believe that there is pleasure to be found in everything we do – whether it is through playful moments in our day-to-day life or indulging in a decadent treat. The Magnum Playground perfectly encapsulates the playful message we seek to convey, and we are excited to welcome all pleasure seekers to explore our first-ever AR portal, built in conjunction with our latest ice-cream offering – the Magnum Cookies and Cream,” said Stephanie Ng, Marketing Manager of Ice Cream Category.

In the Magnum Playground, pleasure seekers can look forward to taking unique pictures at the Cookies & Cream Photo Booth, where they will also be able to participate in a creative Instagram contest to win attractive cash prizes.

To participate:

  1. Capture your most playful image or video via the filter in the Cookies & Cream Photo Booth.
  2. Post the video or photo on your Instagram feed, and make sure your profile is public.
  3. Tag us at @wallsmalaysia and include #MagnumPlayground in your caption.

Pleasure seekers will also be able to redeem a Foodpanda voucher code applicable for Walls delivery through Foodpanda when they complete the mini game within the Magnum Playground.

Pick an empty space and start walking through the wonders of the Magnum Playground HERE.

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