Samsung Malaysia has partnered with CIMB, Citibank and Standard Chartered for its mobile payment service. The result is a wide platform for the partners’ respective customers with eligible payment cards to enjoy a more seamless digital mobile payment experience.
These partnerships enhance Samsung’s existing collaboration with Maybank and are an expansion of its current affiliation with major payment networks, Mastercard and Visa, as well as loyalty card partners, B Infinite, Bonuslink and Sunway Pals.
“Samsung Pay is a robust mobile payment platform that not only supports the shift towards digital wallets today, but provides a conducive and future-proof avenue for secure e-payments in Malaysia,” said Mr. Lee Jui Siang, Vice President of the Mobile and IT Business Unit, Samsung Malaysia Electronics.
Vijay Manoharan, CIMB Group Senior Managing Director of Digital Banking and Decision Management, Consumer Banking shared: “Partnering with leaders in innovation and technology like Samsung further reaffirms CIMB’s support to encourage the use of digital payments, as well as CIMB’s commitment to our customers to make payments, faster and more convenient for them.”
As part of its efforts to provide a seamless experience for Samsung Pay users, Samsung has been actively engaging merchants, providing training to their cashiers and point of sale acceptance signs. To date, over 90 percent of merchants ranging from food and beverage outlets, fashion and lifestyle retailers, and supermarkets and department stores in Malaysia have adopted the system and are equipped to offer users the ultimate convenience in mobile payment.
More merchants are expected to come on board soon. Along with participating banks and merchants, Samsung Pay’s existing support of loyalty card programmes such as B Infinite, Bonuslink and Sunway Pals in Malaysia will be joined by more loyalty brands in the coming months.
Samsung Pay’s launch in Malaysia continues a broader push towards introducing mobile payments in Southeast Asia and the Asia Pacific region, following recent launches in Australia, Singapore and Thailand
In Malaysia, Samsung Pay is currently available for Galaxy S7 and S7 edge, S6 edge+, Note5, Galaxy A5 (2017 and 2016) and A7 (2017 and 2016).