Lazada to Work With MDTCA in Boosting SME eCommerce Growth

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Southeast Asian eCommerce giant, Lazada Malaysia and the Ministry of Domestic Trade and Consumer Affairs (MDTCA) today announced a partnership that will see a rollout of new trade activities and training programs, to support the growth and digital acceleration of Malaysian SMEs in a further bid to thrust Malaysia to the forefront of the digital economy.

The collaboration, in support of the Government’s “Buy Malaysian” campaign, was officiated by Y. B. Datuk Seri Saifuddin Nasution Ismail, Minister of MDTCA and Leo Chow, Chief Executive Officer of Lazada Malaysia at the Lazada WECOMMERCE Satellite Tradeshow, a lead-up event to Lazada’s upcoming WECOMMERCE 2019 sellers summit.

“I would like to express my deepest appreciation to Lazada Malaysia for coming on board the Ministry’s ‘Buy Malaysian’ campaign to support and uplift our local entrepreneurs. I believe that by combining our strengths, we will be able to increase the adoption of eCommerce amongst local SMEs and accelerate the growth of Malaysia’s Digital Economy,” said Datuk Seri Saifuddin Nasution, Minister of MDTCA.

“We extremely excited about this partnership, and joining hands with MDTCA to contribute to the Government’s goal to double the rate of the e-Commerce growth to 20.8 percent by 2020[1]. We believe that the way forward is to focus on the professional development and business growth of our current and potential sellers, who are critical players for the local eCommerce ecosystem boost, and sustainability for the future. Through WECOMMERCE 2019, we aim to nurture digital entrepreneurship amongst Malaysian SMEs by providing them with the right technology, tools and training to accelerate the growth of their businesses,” said Leo Chow, Chief Executive Officer of Lazada Malaysia.

As part of this collaboration, Lazada Malaysia will work closely with the MDTCA to implement a series of initiatives to promote and upskill local SMEs through Lazada’s platform, such as:

Identify and collaborate with the Ministry to promote local sellers with homegrown brands on Lazada

Design a “Buy Malaysian” branded frame and encourage sellers with local products on Lazada to use them, so that local products can be easily identified on the platform

Feature the Ministry’s “Buy Malaysian” campaign on Lazada’s various sales campaigns

Organize competency training sessions for local sellers to upskill them, share valuable insights and data and ensure that they are well prepared for upcoming Lazada campaigns

Onboard and promote local designers in conjunction with KL Fashion Week to increase the exposure of local fashion brands to Malaysians

Carry out promotional activities on Lazada’s platforms such as promotional posts, creative content and competitions to generate awareness and promote the Ministry’s “Buy Malaysian” campaign
With a large number of Malaysian SMEs still in the early stages of digital maturity[2], the MDTCA and Lazada Malaysia remain steadfast in their shared mission to empower sellers by upskilling them and providing them with the right tools and training to optimize their businesses. The collaboration is also timely as Lazada is running its “Kita MerdeKawan” Merdeka month campaign, which highlights the best deals from Malaysian sellers from 7 August 2019 onwards, culminating with a mega sale on 21 August 2019.

As part of efforts to build a strong digital economy in Malaysia, the Lazada WECOMMERCE Satellite Tradeshow provides an avenue for Malaysian sellers to connect directly with global traders, to grow their businesses through assortment and better value by eliminating intermediary channels. The tradeshow also serves as a business-matching platform for regional traders to network and connect with local sellers, while providing a preview of the activities which will take place during the main event in October.

Malaysia’s eCommerce space has grown tremendously in recent years, and Lazada Malaysia has seen an impressive 45% jump in local sellers in the last 12 months alone. With a high concentration of sellers emerging from Selangor, Kuala Lumpur, Johor, Perak and Penang, the aim is to provide greater training and support for sellers in other parts of the country, including Kelantan, Terengganu, Sarawak and Sabah.

Lazada WECOMMERCE 2019

Lazada WECOMMERCE 2019 leadership summit is a follow-up to the Lazada e-Commerce Seller Conference that was held in September 2018, where budding entrepreneurs were taught how to upskill their e-commerce knowledge and grow on Lazada. The event will take place at Malaysia International Trade and Exhibition Centre (MITEC) on 8th October 2019 in Kuala Lumpur from 8 am to 6 pm.

This year’s summit, themed “Reinventing e-Commerce Together”, aims to bring the right partners and channels together. Local retail and e-commerce experts, as well as Lazada partners across the region, will share best practices and engage in business matching opportunities during the summit. More than 3,000 attendees with over 100 Lazada partners and renowned industry expert speakers are expected to join the event.