JobStreet Recognized as Brand Malaysians Love

JobStreet Malaysia by Seek has emerged victorious as the Gold Winner of the Putra Aria Brand Award 2022 for e-commerce due mainly to the brand being one of the most recognisable by Malaysians.

JobStreet Malaysia Head of Marketing Sammy Chan said that the company is ‘honoured and humbled’ to have received this prestigious award, more so since it was by a voting process conducted by the Association of Accredited Advertising Agents Malaysia (4As).

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(Above pic – Sammy and Seek Asia Regional Head of Jobseeker Marketing Faye Yong (right) receiving the award from Organising Chairman and Senior Advisor of 4As Datuk Johnny Mun.)

“What better way to celebrate our 25th anniversary – JobStreet was founded in Malaysia back in 1997 – than with the recognition from Putra Aria Awards as Best Brand, making us a Gold winner. Thank you to all Malaysians for choosing our brand as the people’s choice for the e-commerce category,” said Sammy.

“Over the past 25 years, our brand has helped build better companies and careers, and we have never stopped evolving to better help match talent to companies. With this win, we strive as a brand to continue supporting jobseekers and employers in and out of Malaysia, be it landing their first job or hiring their first employee.

“We are pleased that JobStreet has emerged as a brand that Malaysians truly appreciate and love,” she added.

JobStreet has contributed enormously to the employment landscape, and as a testament to that, has enabled over 50,000 organisations to connect with millions of jobseekers.

“At our end, it’s indeed very fulfilling that JobStreet continues to connect jobseekers with job opportunities, enabling them to also find their purpose in life and work and to fulfil their fullest potential.

“The high impact made has been manifested by the ‘JobStreet by Seek’ brand becoming synonymous with being Malaysia’s and SEA’s ‘partner in growth’,” said Sammy.

The Putra Aria Awards was established in 2022 by the 4As to efficiently and inclusively serve the marketing fraternity by highlighting branding efforts across all segments. Measured by consumer preference growth, the organisation aims to recognise brands’ excellence within the marketing and advertising landscape.

4As President Andrew Lee said consumers were increasingly looking for brands that reflected their values and made a positive impact on society: ““One key way that brands can do this is by creating advertising campaigns that are inclusive and representative of all people, regardless of race, gender, religion or any other characteristic.”

Meanwhile, Organising Chairman Datuk Johnny Mun said the Putra Aria Brand Awards were mooted to specially honour marketers and brand builders.

The Putra Aria Awards is one of the two recognitions endorsed by Malaysia External Trade Development Corporation (MATRADE) as its Brand Champion Partner and supported by the Malaysian Advertisers Association (MAA), the Media Specialists Association (MSA) and the Malaysian Digital Association (MDA).

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