Carousell and Unilever Launch the #TETAPBUKA Campaign

Carousell, one of the world’s largest and fastest-growing classifieds, today announced the launch of the #TetapBuka Ramadan Campaign, to give a platform to local business owners to sell their food items during the fasting month.

#TetapBuka rallies Malaysians to support the smaller F&B establishments within their area, especially during this time when the Movement Control Order (MCO) is enforced and vendors are unable to set up their stalls physically at Ramadan Bazaars. By using filters inbuilt within the Carousell app, users are able to search within a 10km radius of their location to narrow down the food vendors nearest to them.

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In partnership with Unilever Food Solutions (UFS), a key food service supplier with brands such as Knorr, Best Foods and Lipton, has connected Carousell with thousands of F&B businesses onto the marketplace, making a wider range of food delicacies available to all Malaysians. The onboarding process will ensure that business owners who have not had prior experience with online operations are still able to list on Carousell for increased visibility. With Carousell listings, F&B owners will be able to provide on-demand takeaway services without having to pay a premium or commission to external vendors, and Carousellers will be able to conveniently and directly support the local F&B establishments near them. Interested F&B outlets may list on Carousell following these simple guidelines:

“In these uncertain times, we at Carousell stand together with our community of Carousellers to lend a hand to help small F&B businesses sell their food items during Ramadan. We know Malaysians are very proud of our food and we are glad to bring a platform to local F&B owners like Makcik Kiah to sell their homemade delights to a larger audience thanks to this partnership with Unilever Food Solutions, an expert on food. Let’s continue to uplift one another’s spirits and show our #kitajagakita spirit as we are all in this together,” said Tang Siew Wai, Country Head (Malaysia), Carousell.

Ivan Lu, Managing Director of Unilever Food Solutions Malaysia & Singapore, said, “We are excited to be part of this collaboration with Carousell in creating business opportunities for food sellers and establishments during Ramadan. We will share our expertise on food safety, delivery, profit protection and immunity-boosting menus with the local food sellers through this partnership. Beyond that, I believe that to many Malaysians, it’s not just about buying food at Ramadan Bazaars but this itself is like a tradition to be celebrated whenever the fasting month arrives, and we feel delighted to be able to give this back to Malaysians in a unique way this year.”

The #TetapBuka Ramadan Campaign is part of an ongoing initiative between Carousell and Unilever to support local F&B establishments during the MCO, which will be ongoing until May 12.

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