Boost Partners UnionPay to Push Growth in Malaysia

Boost, Malaysia’s homegrown e-wallet app, recently announced a partnership with global payment brand UnionPay to grow its footprint in Malaysia and overseas. UnionPay currently has the world’s largest card base of over 7 billion with over 7.5 million UnionPay QR Code (QRC) merchants globally. Earlier this May UnionPay also rolled out a massive deployment of EMV-compliant QRC terminals across different industries all over Malaysia.

“We are pleased to partner with Boost as we immerse our business into a cashless environment to provide our customers a more convenient, secure and seamless way of paying. With our core values centred on sharing growth and win-win cooperation with partners and bringing fresh perspectives to the global payment industry, joining forces with Boost signifies a natural progression in our business as we shift towards digitising the worldwide nation. This is also in line with our strategy to localise our business to better cater to the payment needs of Malaysian businesses and consumers,” said Wenhui Yang, General Manager, UnionPay International Southeast Asia.

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According to Boost CEO Christopher Tiffin, the company’s partnership with UnionPay will help increase its national footprint as well as boost overseas interests. Tiffin also said that the partnership would allow Boost to create relevance to merchants and customers both inside and outside Malaysia, by leveraging UnionPay’s international presence. 

As part of the partnership, Boosts’ long term plans are to enable users to use the app to leverage on UnionPay’s offerings to transact globally and likewise, for tourists to transact in Malaysia. On top of that, Boost and UnionPay will be jointly ramping up its marketing efforts in order to promote our services and further quicken our education and expansion plans.

Android users can download Boost from the Play Store while iOS users can download from the App Store. For more information, check out the Boost website.